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The programme covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective that is necessary for marketing executives to move into top level general management positions. Candidates seeking admission to this programme must have practical experience in any of the following related areas; Marketing Planning, Retailing, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.
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Eligibility
The Candidate should possess a Bachelor's Degree in any faculty of the University of Mumbai or degree recognized by University of Mumbai as equivalent thereto.
The Candidate should have acquired minimum two years (24 months) work experience at a supervisory / executive level after graduation. The two year period is calculated from the date of final examination of the degree level.
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Program Structure |
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| First Year |
|
Sr. |
First Semester - MMM / MFM |
I.A. |
1.1 |
Financial Accounting |
100 |
1.2 |
Business Law |
100 |
1.3 |
Cost Management & Management Control |
100 |
1.4 |
Organisational Behavior |
100 |
1.5 |
Principles of Management |
100 |
1.6 |
Quantitative Methods in Management |
100 |
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Total |
600 |
|
|
Sr. |
Second Semester - MMM / MFM |
I.A. |
2.1 |
Personnel Law & Management |
100 |
2.2 |
Managerial Economics |
100 |
2.3 |
Production Management |
100 |
2.4 |
Marketing Management |
100 |
2.5 |
Research Methodology |
100 |
2.6 |
Financial Management |
100 |
|
Total |
600 |
|
|
Second Year |
|
Sr. |
First Semester - MMM / MFM |
I.A. |
3.1 |
Introduction to Computers / MIS |
100 (U.E.) |
3.2 |
Effective Communications |
100 (I.A.) |
3.3 |
Human Resources Management |
100 (U.E.) |
3.4 |
Business Environment |
100 (I.A.) |
3.5 |
Taxation |
100 (U.E.) |
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Total |
500 |
|
Sr. |
Second Semester - MMM |
I.A. |
4.1 |
Advertising & Sales Promotion Management |
100 |
4.2 |
Marketing Research |
100 |
4.3 |
Consumer / Industrial Buyer Behaviour |
100 |
4.4 |
A) Retail Management
B) Social Marketing |
50
50 |
4.5 |
Sales Management |
100 |
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Total |
500 |
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|
Sr. |
Second Semester - MFM |
I.A. |
4.1 |
Taxation Management (Planning) |
100 |
4.2 |
Financial Planning & Control System |
100 |
4.3 |
Business Law - II |
100 |
4.4 |
Strategic Cost Management |
100 |
4.5 |
Financial Management - II |
100 |
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Total |
500 |
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Third Year |
|
|
Sr. |
First Semester - MMM |
I.A. |
5.1 |
International Marketing |
100 |
5.2 |
Product Mgmt / Industrial Marketing / Service Marketing |
100 |
5.3 |
Marketing Strategy |
100 |
5.4 |
Distribution Management & Marketing Finance |
100 |
5.5 |
Special Studies in Marketing (Project) |
100 |
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Total |
500 |
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Sr. |
First Semester - MFM |
I.A. |
5.1 |
International Finance |
100 |
5.2 |
A) Auditing
B) Quantitative Methods in Finance |
50
50 |
5.3 |
Management of Banks & Finance Service |
100 |
5.4 |
Marketing Finance and Personnel Finance |
100 |
5.5 |
Special Studies in Accounting & Finance (Project) |
100 |
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Total |
500 |
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Sr. |
Second Semester - MMM / MFM |
I.A. |
6.1 |
Entrepreneurship Management |
100 (U.E.) |
6.2 |
A) Management of Environment
B) Productivity Techniques |
50 (I.A)
50 (I.A) |
6.3 |
Project Management |
100 (U.E.) |
6.4 |
Strategic Management |
100 (U.E.) |
6.5 |
Business Ethics |
100 (I.A.) |
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Total |
500 |
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